MIMA Unveils MIRO: A Global Compact Stroller Inspired by Vision and Simplicity
One-touch fold design inspires a name that reflects global style and everyday ease.
El Monte, CA – August 13, 2025 — mima® USA has revealed the official name of its newest compact stroller: miro. Designed with months of global input and refinement, the travel-ready stroller—originally known as the prototype zilo—will launch in October 2025, continuing mima’s legacy of modern, functional baby gear for families on the move.
A Design Inspired by Families Worldwide
First previewed at the ABC Kids Expo, the zilo prototype caught attention for its compact frame, effortless fold, and elegant silhouette. Feedback from parents, partners, and retailers worldwide helped shape the final miro—featuring:
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One-touch fold for quick transitions
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Streamlined silhouette with timeless curves
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Color palette: Black, Mocha Cream, and White
"At mima, our focus is clear: minimalist aesthetics, robust functionality, and the kind of comfort that stands the test of time," said Joelle Wang, Creative Director for mima. "With miro, we've proven that practicality and good design can coexist beautifully."
Function Meets Style in the MIRO Stroller
The name miro comes from the Spanish phrase yo miro (“I see”), symbolizing vision, optimism, and the extraordinary moments families share every day. Perfect for urban life, travel, and everyday errands, miro blends premium quality with effortless usability.
Availability & Preorder Information
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Preorders open: Fall 2025
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In stores & online: October 2025
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Where to buy: Select retailers and mimakidsusa.com
About mima® USA
Founded in 2009, mima® creates premium baby gear blending clean design, thoughtful function, and lasting quality for the rhythm of modern parenting. From strollers to high chairs, every detail is crafted to grow with your family. Learn more at mimakidsusa.com.
Pre-order the MIRO stroller starting September 15, 2025—experience mima’s vision for modern parenting.