Book Your Demo to Stroll the miro (formerly zilo)
Editor’s Note (July 2025): ZILO is now called MIRO. Product details remain the same.
Following an exciting response at the ABC Kids Expo, several mima® launches are now available or arriving soon.
The creo in white and the flo cooling seat liner are officially available now.
Coming next: the Zoom Lite balance bike in July, and the newly debuted miro compact stroller, previewed as the zilo prototype, which lands in October/November 2025.
As we continue shaping thoughtful, functional gear for today’s families, we’re excited to share what was previewed at the show and how each launch fits into our evolving stroller collection.
Here's a closer look at the miro (zilo) and how it sets the tone for mima’s 2025 direction:
book retail + sales demo | book press + media demo
ABC Kids Expo | Booth #1253 | May 21–23 | Las Vegas
This May, mima introduces the next chapter in our stroller collection: miro (zilo), a carry-on stroller designed for life on the move. Compact, clean-lined, and effortlessly functional, miro joins the family this fall—built for modern parenting, wherever the day leads.
As we look toward 2025 and beyond, mima continues to evolve with the needs of today’s families—offering gear that simplifies life without compromising your values, your style, or your rhythm. The miro compact stroller reflects that future: minimal, intuitive, and made to last.
For our retail partners, we’re excited to share new support tools launching alongside miro (previewed as zilo), including floor sample opportunities, in-store storytelling kits, and media-ready brand content. Specialty stores remain essential to our journey—helping parents connect with mima through hands-on experience in key markets.
Whether you’re a retailer, press partner, or a parent curious about what’s next, we invite you to visit booth #1253 to preview miro (formerly zilo) and hear more about what’s coming.